The company CLAAS sees itself as a large family with a close relationship to its customers – something that has defined the brand’s success and its unique spirit. In 2013, the agricultural machinery manufacturer from Harsewinkel celebrated one hundred years of CLAAS. “100 Years of Better Harvesting” is the 384-page review of a fascinating company history.

The book describes the CLAAS brand in the rhythm of sowing, growth and harvest, and uses this to trace the natural process of life. Alongside the extensive history and colourful portraits of many CLAAS enthusiasts from around the world, the book also offers an abundance of fascinating information on the agriculture of tomorrow. What plants will we be harvesting in future? And how? “100 Years of Better Harvesting” provides answers to these and many other exciting intriguing questions, and offers well-founded information on the topic of agricultural engineering. With impressive and, in some cases, previously unpublished photos from 100 years of CLAAS, this is the ultimate portrait of a company with a rich, unparalleled heritage.

Commissioned by:
Claas KGaA mbH

German, English, French, Russian, Hungarian

384 pages,
Format 29.8 x 32.5 cm